Joel Retornaz and curling (Forza Joel!)

In the last few days, I have read a great article on the Washington Post about Curling.
Funny enough, my country, Italy, discovered a new discipline with the Winter Olympics. During the competition, Raidue, the Italian TV, usually shows the Italian curling team once a day.
Three weeks ago, nobody could have forecasted this!

Thanks to the Italian most famous curler, Joel Retornaz (by the way, he was indeed born in Switzerland), who has been defined by the WP "a celebrity built in less than a week", almost 5 million people watched the winning game with Canada.
Before the event, there was less than 500 people playing curling in Italy....
By the way, Italy had never before qualified for an Olympic curling tournament; we were at Torino only because Italy was the host country.